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The science behind the blood moon: Understanding this lunar phenomenon ahead of march's event

March's celestial event – a blood moon – is just around the corner. This captivating lunar spectacle isn't just a cool sight to behold; it has some neat science backing it up. The blood moon phenomenon happens during a total lunar eclipse. "During a total lunar eclipse, the only light that reaches the surface of the moon is refracted through the Earth's atmosphere, which essentially acts like a lens. Light is a wave, and every color of the rainbow has a different wavelength – red the longest and violet the shortest," said Bennett Maruca, associate professor of physics and astronomy at the University of Delaware.  What adds to the excitement is the rare nature of total lunar eclipses. While partial eclipses occur more frequently, a full blood moon isn't an everyday event. Depending on where you live, the blood moon may only grace the night skies a few times a decade. "One of my favorite things about total lunar eclipses is that it's hard to know ahead of time quite what it will look like. The moon can take on a color ranging from burnt orange to red to grayish brown," he said. "The closer the Moon passes to the center of Earth's shadow, the darker the color will be."  Maruca is available to speak about the event, which takes place in the wee hours of March 3. He can discuss when to wake up to see the phenomenon and how to best capture it.  "For photographing the moon, I would recommend a camera with some optical zoom – the moon is only about 0.5 degrees across. Because of the low lighting conditions, a tripod or other support would be helpful since a longer exposure time will be needed," he noted.  He has appeared in a number of outlets including Mashable and The Philadelphia Inquirer. He can be contacted by clicking on his profile.  ABOUT BENNET MARUCA Bennett Maruca serves as an associate professor in the University of Delaware's department of physics and astronomy. His research focuses on the sun, the solar wind and other space plasmas. He is a recipient of the Antarctic Service Medal and NASA's Silver Achievement Medal. He also serves as an associate director of the Delaware Space Grant Consortium and is currently mentoring over twenty undergraduate students developing experiments to fly into space to observe Earth's ionosphere.

A Crisis of Caring

Laura Mauldin's rule of thumb is that if you think you're caregiving, you probably are. The University of Connecticut professor and author has a new book that just been released In Sickness and in Health, where an urgent argument is made that America’s caregiving crisis is not a private family matter, but a structural and political failure.  Mauldin isn't just a scholar in the field. She also speaks from personal experience about the impact of caregiving -- as well as how society views and values it -- on both caregivers and those that they care for. It may not have been the birthday present then 32-year-old Laura Mauldin wanted to buy herself, but purchasing long-term care insurance was something she knew she needed. Mauldin, an associate professor in UConn’s Department of Social and Critical Inquiry, had been caring for her sick partner the five years prior, watching as cancer destroyed the promise of a long life. “It’s not about being morbid, rather it’s about recognizing the inevitability of a completely typical, expectable part of life,” Mauldin says of her advanced planning. “Why not just go ahead and in a neutral way have a plan? Then it’s there, you don’t have to worry, and you can feel more prepared.” A detailed account of her caregiving experience is the launching point for her new book, “In Sickness and in Health,” released this month by HarperCollins’ Ecco Press, in which she tells the story of a handful of couples from around the country who she came to know over years of spending time with them, oftentimes days and nights. “I grew to love these people and to care about them,” she says. “Their stories tell us something bigger about our culture, about our society, and about our choices around care policy and care systems. Theirs are the hidden stories that are going on behind millions of closed doors.” In her quest to bring discussions about caregiving to the light of day, Mauldin sat with UConn Today recently to talk about the different forms that caregiving can take, the result of absent social safety nets, and how ableism permeates the culture. February 2026 - UConn Today Drawing from her new book, Mauldin blends her personal experience with sociological research to show how love, marriage, and devotion are routinely forced to compensate for weak public policy, limited Medicaid support, and a culture shaped by ableism. Her work reframes caregiving as essential labor, deeply gendered, largely invisible, and profoundly political, and challenges the notion that “love is enough” in a system that offers far too little support. It’s an old adage: when people get married, they promise to stick together “in sickness and in health.” But that’s easier said than done when you’re caregiving for a spouse or long-term partner, when systemic failures often lead to burnout. In her new book, In Sickness and in Health: Love Stories from the Front Lines of America’s Caregiving Crisis, University of Connecticut professor Laura Mauldin explores the relationships between caregivers and their disabled and sick spouses, and the underlying lack of structural support in the US that makes unpaid care an inescapable feature of most such relationships. The topic is personal for her: Maudlin’s partner’s leukemia came out of remission as they were getting closer in 2006. “Falling in love with J had called upon me to increasingly fill a role that required meeting nearly every one of her needs,” Mauldin writes in her introduction. “This was more than just providing emotional support when the person you love is suffering.” J passed away in 2010. I spoke to Mauldin about crafting this book based on her lived experiences, how systems fail both disabled people and their caregivers, and what is at stake with Medicaid cuts exacerbating the damage to an already broken system. February 2026 - Mother Jones Dr. Laura Mauldin, an associate professor in the Department of Social and Critical Inquiry at the University of Connecticut, blends rigorous scholarship with lived experience to challenge prevailing assumptions about caregiving, disability, and public policy. Her work exposes how cultural norms and policy gaps intersect to offload care onto private homes, obscuring the true costs of care and the human toll of under-resourced support systems. She is available to speak with media - simply click on her icon now to arrange an interview today.

Expert Q and A: Understanding "Punch," The Baby Monkey That Captured The World's Heart

A tiny Japanese macaque named Punch has unexpectedly become one of the internet’s most talked-about animals. Born at a zoo in Japan and rejected by his mother shortly after birth, the young monkey was hand-raised by staff and given a stuffed toy for comfort—an image that quickly ricocheted across social media worldwide. Videos showing Punch tentatively approaching other macaques, sometimes being pushed away or corrected as he tried to socialize, struck an emotional chord. What began as a local zoo update rapidly turned into international headlines, with audiences from North America to Europe weighing in on what they saw as loneliness, resilience and the universal need for belonging. But experts say the story is more nuanced than a viral clip suggests. The interactions that many viewers interpreted as bullying are, in fact, typical components of macaque social development, part of how young primates learn boundaries, hierarchy and group norms. While Punch’s early maternal separation makes his integration more delicate, gradual acceptance into the troop is a positive sign. As internet users continue to share and comment, the moment has sparked broader conversations about animal emotion, anthropomorphism and the realities of wildlife behavior in managed care settings. Florida Tech's Catherine Talbot offered insight into the complexities of animal behavior.  Catherine F. Talbot is an assistant professor in the School of Psychology at Florida Tech and co-director of the Animal Cognitive Research Center at Brevard Zoo. Her overarching research goal has been to study the ultimate (evolutionary) and proximate (behavioral, biological, and developmental) mechanisms underlying sociality. Q: Is it normal for mother macaques to abandon their babies, or is this an unusual occurrence? What circumstances can cause this to happen?  It’s not necessarily normal, but also not that uncommon in primates, unfortunately. It’s more common in first time mothers that are inexperienced and sometimes lower ranking mothers. A number of factors can increase the likelihood of abandonment including stress on the mother and unfavorable conditions such as limited resources. Q: How does abandonment affect development in young macaques?  Early maternal contact is critical for normal behavioral and emotional development. Infants rely on their mothers for nutrition, warmth, protection and learning how to navigate social dynamics. When infants do not have their mothers during critical developmental periods like infancy, in the short term, they tend to have elevated stress responses and difficulty with emotional regulation. In the long-term, it depends on whether the infant is able to form other types of attachment. In the worst-case scenario, they may have increased aggression, abnormal and/or self-injurious behavior, digestive issues and may lack social skills. But primates are resilient, and with social support and gradual integration into a troop, Punch can form new attachments, learn socially appropriate behavior and ultimately live a fairly normal monkey life. Q: Is it obvious to the rest of the troop when a young macaque has no mother? How does this affect integration?  Japanese macaques have really complex social worlds, so they are really in tune with the relationships they have with one another and recognize the relationships between other individuals. That can certainly make it more difficult for Punch to be accepted back into the troop – he needs to find some friends and possibly even a surrogate parent. With social support, he should be able to recover from the absence of a mother. It’s really great to see that the care staff stepped in to support Punch as he begins to recovery from the stress of this experience. It’s even more important that Punch is around other monkeys of the same species so that he can continue to learn from them and respond appropriately to social communication cues. I’m thrilled to see that Punch is now making friends. Q: Punch is obviously attached to his stuffed orangutan. We can understand how this happens from our own human experience, but can you explain, on a biological level, how he bonded with this stuffed animal? Primates, including humans, are neurobiologically wired to form strong social bonds with a caregiver very early in life. In many primate species, infants are born highly dependent on their mother. Punch’s attachment to the stuffed orangutan reflects this need for attachment. That physical touch – warmth, softness, graspable limbs, a stable physical presence – can partially activate those same calming biological pathways, including the release of oxytocin which regulates stress and promotes feelings of safety. Without activation in those pathways, Punch would likely experience stronger feelings of separation or loneliness and ultimately social withdrawal. These biological pathways are crucial to proper social and emotional development of any primate species. Any way we can help mitigate those effects for Punch is crucial for successful integration back into his troop. Q: How does sociality among Japanese macaques compare to that of similar species? Japanese macaques live in large multi-male, multi-female social groups that can range from roughly 50 to 150 individuals. Like many macaques species, they form stable, female-bonded societies. Females remain in their natal group (or the group they were born into) for life, inherit their mother’s rank, and form strong kin- based alliances whereas males emigrate to a new group at adolescence. Their societies are organized around matrilines or extended female family lines in which rank is very important. They have strong dominance hierarchies and generally high levels of aggression, but levels of aggression and tolerance can vary a good amount from group to group. Entire matrilines can outrank others, which dictates access to food, grooming partners, and coalitions. Within a single troop, you often see multiple matrilines with long-standing dominance competitions. I sometimes compare it to a Romeo and Juliet-style Montague and Capulet dynamic, where beneath the surface of daily grooming and foraging is a complex political landscape structured by kinship and status. Q: What behaviors can Punch expect from the rest of the monkeys as he continues to integrate with the troop? What behaviors can the troop expect to see from him? As Punch continues to integrate into his troop, I would expect to see some social testing by other members of the group to see how Punch responds- they may use mild aggression like open mouth threats or direct stares (which arethreatening is macaques), brief chases, and displacement from resources like food/resting spots. These will help clarify Punch’s rank and help form and maintain a stable hierarchy. Therefore, I hope to see Punch make at least a few strong social bonds (friends), to help defend him against more intense aggression. As long as he makes a few friends, he should begin to receive more affiliative behavior. Integration is usually gradual as these bonds form and strengthen and these skills develop. I would expect to see more play and grooming with conspecifics and less reliance on his stuffed orangutan as real social bonds start to form. Grooming is especially important for forming and maintaining social bonds and there are already videos showing Punch receiving some grooming from older monkeys, which bodes well for him. He also needs to respond in socially appropriate ways, like grooming others and showing submission to higher ranking individuals. Essentially, he needs to understand and follow the rules of Japanese macaque society. Q: What message do you have as people continue to root for Punch?  It's uplifting to see how much support Punch has gained across the world. And while Punch is clearly adorable and so vulnerable that you just want to love him and give him (or other monkeys like him) a home, it’s important to remember that more than anything else, he needs to live with other monkeys so that he can live a life that is true to his species and nature. Unfortunately, many people still have monkeys as pets. The illegal wildlife trade is a multi-billion-dollar industry, ranking as the fourth largest illegal trade after drugs, arms, and human trafficking. Within the United States, it is estimated that there are more than 15,000 nonhuman primates living in unsuitable conditions. Primates are intelligent, sentient beings that need complex communities and relationships to thrive. There currently is no federal legislation that protects primates from private ownership, but the Captive Primate Safety Act (H.R.3199/ S.1594) has been proposed to prohibit the private possession of nonhuman primates and the sale or transportation of nonhuman primates for the wild pet trade. If you're interested in connecting with Catherine and learning more about animal behavior,  let us help. Contact  Adam Lowenstein, Assistant Vice President for External Affairs at Florida Institute of Technology, at adam@fit.edu to arrange an interview today.

Target Market: Who Are They, What Do They Value, and Where Are They?

In last week’s column on Super Bowl ads, I stressed the importance of providing a value proposition when you are advertising or marketing your goods and services. As a reminder, a value proposition is a promise that you make to potential customers that provides them a compelling reason why they should buy your product rather than a product from one of your competitors. Prior to developing a value proposition, you first need to understand who you are trying to sell to and what product characteristics they value. This will ensure that your value proposition will be more likely convince these buyers (your target market) to buy from you. The most effective Super Bowl ads from last week did this important work well. Once the company has a good, valuable proposition, it then needs to communicate that valuable proposition to its target market. Fortunately for companies with Super Bowl ads, just about all target markets are watching the game. However, for pretty much all other advertising and marketing, it must communicate where the target market will see or hear it. In today’s column, I will walk you through how to determine who your target market is, what they value, and finally, where to distribute your marketing messages. You are probably asking yourself, why is a guy who teaches Operations and Supply Chain Management (O&SCM) writing about Marketing? The answer is simple, really. It is the job of the O&SCM function of the company to deliver on the value proposition. So, as marketing develops its value proposition, it must confer with O&SCM to determine if the firm can deliver on that value proposition. If marketing communicates a value proposition it cannot meet, the company will likely be unsuccessful. With that in mind, let us examine the target market/value proposition development process. As a firm begins to identify its target market for a particular product, it must first determine the various potential customers who might buy that product and attempt to partition those customers into groups who value similar things. For instance, looking at the automobile market, there are some customers who value low price most, some who value performance and aesthetics most, and others who value reliability, durability, and consistency. If we are either in the automobile market or thinking about entering the automobile market, we need to find a group that values some characteristics that we think we can provide better than other market entrants. As you can see, the identification of a target market and the development of a value proposition that will appeal to that target market are done concurrently and iteratively. As noted above, the O&SCM function of the company is also brought in during these iterations to determine if the physical good can be manufactured or a service can be delivered in such a way that it can meet the value proposition. One important thing to remember is that in most cases, you are not your target market. What I mean by that is that you are often biased by your own knowledge and taste/preferences, and this may differ significantly from what your target market values. Remember that you are a unique individual whose preferences for a price point and evaluation of other characteristics might differ from your target market. Be sure to develop a value proposition that reflects the buying habits of your target market customers. Once you have developed a strong value proposition that you know your O&SCM can deliver upon, it is time to message that value proposition in places where your target market is present. As noted above, this aspect of our process is like “shooting fish in a barrel” for Super Bowl advertisers because all target markets are typically watching the Super Bowl. It is not so trivial for the rest of us. We need to understand what forms of media our target markets consume (e.g., television, radio, social media), but also, with each of these media, which applications or types of shows do they frequent. While most think social media skews young, and that is true for the most part, Facebook skews older, while Instagram, Snapchat, and TikTok skew much younger. On television, much of network television skew older, but there are shows like “Dancing with the Stars” and The “Bachelor” that do particularly well with younger women. Many mornings when I am getting ready for the day, I listen to “Augusta’s Morning News” on WGAC radio, and it is clear that my fellow listeners are primarily in my age demographic. My advice is to do your homework and find out where your target market is consuming media. All the work above is not very easy, but doing it right will lead to big returns. If you can identify who you want to target, based on what they value, and then be sure they get the marketing message that you have what they value, your business will succeed!

Pennsylvania Officials Highlight Snow Squall Safety

Research by Dr. Jase Bernhardt, Hofstra University associate professor of geology, environment, and sustainability, was recently highlighted during a press conference held by several state agencies in Pennsylvania on snow squall safety. The Pennsylvania Department of Transportation (PennDOT), Pennsylvania Turnpike Commission (PA Turnpike), Pennsylvania Emergency Management Agency (PEMA), Pennsylvania State Police (PSP), and the National Weather Service (NWS) highlighted investments by Governor Josh Shapiro’s administration that have led to an average of 7% fewer winter crashes and a 34% decrease in serious injuries and fatalities in those crashes. Media outlets that covered the press conference included the Times News Online.

Labubu success demonstrates the benefits of the ‘blind box’ business strategy

Labubu dolls have taken the world by storm. The viral collectable keychains that feature plush monster-like figurines, sold by the Chinese company Pop Mart, have been compared to other toys like Beanie Babies or the more recent Sonny Angels. Labubus come in a variety of colors and outfits, and they are sold in “blind boxes” — so customers never know which collectibles they will get when they buy them. The meteoric ascent of these toys raises the question: What exactly is the appeal of Labubus? According to Tianxin Zou, Ph.D., an assistant professor of marketing in the University of Florida Warrington College of Business, there are a few reasons behind Pop Mart’s success. “It’s a little bit like buying a lottery ticket,” Zou said about the blind box concept. “The uncertainty is giving another layer of enjoyment.” Zou compares the psychological experience of blind boxes to gambling, stating that some customers buy hundreds of boxes for the chance at winning big. Customers aren’t just buying the products; they’re buying the experience. Each Labubu release features 12 figurine designs, as well as a much rarer secret design, so customers are enticed by the possibility of getting that one rare doll. This can also come with monetary value, as Labubus have been resold for thousands of dollars on platforms like eBay. Recently, a first-generation Labubu toy sold for $150,000 in a Labubu-specific auction. The unboxing experience can also trigger social interaction. People often film themselves unboxing the products and posting the experiences online for millions to see, or they gather in person to open boxes with their friends. This brings people together, forming a sense of community and identity around Labubu ownership. “Unboxing the blind box together can become a joyful event,” Zou said. “It makes it so Labubu has a social value and can help form friendships.” The rarity of certain designs is also a key factor in the social aspect of Labubus. Within these communities, especially online, owning rare designs can become a form of social capital. This has contributed to the rise of “Lafufus,” or fake Labubu dolls sold by retailers separate from Pop Mart. The craze has become less about the item itself and more about what it represents socially. Even if a keychain is fake, it still shows that the owner is socially in the know. Pop Mart also aligns itself with well-known franchises, such as Star Wars and Marvel, for branded blind box designs. And celebrity interest has helped the popularity of Labubus skyrocket. The toy first gained momentum after it was seen on the bag of Lisa, a member of the K-pop group Blackpink. Since then, Labubus have been spotted on the bags and belt loops of public figures ranging from Rihanna to Tom Brady. Zou explains that this furthers the social impact of the toys, as people aim to replicate celebrities’ style. “This collaboration with celebrities gives Pop Mart synergy, which gives it this stronger social effect,” Zou said. While the success of Labubus may seem spontaneous, it is actually the result of highly strategic business strategies. However, other retailers are catching on, providing competition for Pop Mart as more companies enter the blind box game. The retailer also faces new challenges, with countries like China and Singapore creating regulations for the sale of blind boxes, especially to children. But for now, the monsters continue to dominate the market, giving the company time to formulate new strategies. And because the company’s strength lies in its research and planning, it likely will not be going into its next phase blind.

Beyond the field: New research highlights how NIL is reshaping college athlete identity

In an era of name, image and likeness, or NIL, many college athletes are thinking differently about who they are — seeing themselves not just as competitors or students, but also as influencers with distinct voices and causes, according to a new study from the University of Florida. Molly Harry, Ph.D., an assistant professor in the Department of Sport Management at the UF College of Health and Human Performance, surveyed 200 athletes from 21 Power Four universities to better understand how NIL, which refers to the rights of college athletes to earn money through endorsements, sponsorships, social media promotions and other commercial opportunities, has impacted the way athletes perceive their roles and identities. “Historically, we’ve viewed them (college athletes) through the lens of athletics or academics, but they’re daughters, brothers, role models, and increasingly, they’re now cultivating public personas and marketing skills.” —Molly Harry, Ph.D., an assistant professor in the Department of Sport Management The findings, published Friday in the Sociology of Sport Journal, reveal a growing recognition among athletes that they are more than the two-dimensional “student-athlete” model that is traditionally used in research and policy. “With the shift in NIL policies, athletes are starting to develop roles and identities related to that of the influencer,” Harry said. “Historically, we’ve viewed them through the lens of athletics or academics, but they’re daughters, brothers, role models, and increasingly, they’re now cultivating public personas and marketing skills.” Through survey responses across seven major sports — football, baseball, men’s and women’s basketball, gymnastics, volleyball and softball — Harry and UF doctoral student Hannah Kloetzer examined athletes' engagement with NIL opportunities, as well as the personal sacrifices they made to pursue them. They found that many athletes now view NIL as a platform to promote causes they care about, build connections with their communities and explore career pathways after college. One softball player described the value of NIL in a way that highlights the broader impact: “It’s been great to feel seen and have your hard work in a sport help in other parts of life. It’s really nice to use NIL on a resume as marketing experience.” Athletes surveyed said they found deals not just with big-name brands, but more often with local businesses like restaurants, boutiques and community partners. This entrepreneurial approach often required initiative and personal outreach, something many athletes had to learn on their own. “Some athletes told us they felt lost when trying to navigate NIL,” Harry said. “Others shared how they reached out to local businesses or organized their own camps.” One particularly striking finding, Harry said, was that some athletes were making athletic sacrifices — like spending less time training — to pursue NIL work, a shift that underscores the importance of these opportunities. Harry stressed that while no one reported skipping practices, athletes did acknowledge shifting their priorities to make room for NIL-related endeavors. “If you’re willing to give up something in your athletic routine, that speaks volumes about how central NIL — and influencer identities — could become for some athletes,” she said. Another key insight: football players of color from low socioeconomic backgrounds were most likely to self-identify as influencers. This emerging pattern stands in contrast to perceived broader trends in the social media world. “That was one of the most fascinating takeaways,” Harry said. “We have this unique subset of influencers — college football athletes — that are starting to enter this space.” Harry’s research builds on a growing conversation in the academic community about the evolving identity of college athletes. A few conceptual pieces have previously proposed the idea of a “student-athlete-influencer,” but Harry’s team is one of the first to gather empirical data to back it up. This new perspective has broad implications for how universities and organizations like the NCAA support college athletes, both during their playing years and as they prepare for life after sport. “As fans, we often see athletes as commodities on the field,” Harry said. “But they’re humans first, and they’re starting to recognize their own value and tap into their potential beyond the playing field.” In addition to academic and athletic support, Harry believes universities should invest in more targeted resources tailored to influencer pressures, like mentorship opportunities and training that goes beyond basic social media etiquette. “Athletes who take on influencer roles may deal with unique stressors, whether it’s comparing engagement numbers or coping with public scrutiny,” she said. “It would be valuable to provide opportunities where athlete-influencers can support each other, share strategies and protect their mental health.” A football player who participated in the study summed up the broader potential of NIL: “I’m very appreciative of NIL opportunities and the ability to continue to grow my camp and greater brand outside of my football program.” Looking ahead, Harry plans to explore this evolving identity through more qualitative research, with a focus on what it truly means to be an “influencer” in the context of college athletics. “Athletes are more than football players. They are more than swimmers,” she said. “They are people who we walk with on our college campuses, and they are people who bring value to our society in a host of ways.”

LSU astrophysicist weighs in on potential release of UFO records

Dr. Eric Burns is a leading researcher in high-energy astrophysics, he studies neutron star mergers and gamma-ray bursts and helped lead the first multimessenger discovery of a binary neutron star merger. "Given the vast size of the universe, most scientists think life beyond Earth likely exists, and we are actively searching for it. However, there is no credible evidence that extraterrestrials have visited Earth or made contact with humanity. Previous government reviews of UFO reports have not produced convincing proof of alien technology. Astronomers are terrible at keeping secrets — if even one of us had solid evidence of aliens, the entire world would know by lunchtime. I strongly support transparency and look forward to the release of additional information, but extraordinary claims require extraordinary evidence."