Dana Pethia
Regional Development Director | Constant Contact, Inc.
Olympia, WA, UNITED STATES
Educational Marketing Expert - ID, OR, WA
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Biography
Dana Pethia is Constant Contact’s educational marketing expert in the Pacific Northwest. Dana has more than 20 years experience supporting small business, with a background in capital campaign fundraising, marketing, tourism and resort-based marketing, and financial education.
Dana draws from this experience to be a valuable resource to Pacific Northwest small businesses, nonprofits, and associations. Dana has educated thousands of small businesses on behalf of Constant Contact since joining the team in April 2010, and has presented at numerous trade, organization, chamber, SBDC, SCORE and private events as keynote and educational instructor. Dana is noted for her motivational style and ‘education first’ seminars.
Prior to Constant Contact Dana served as Director of Marketing for the Washington State Heritage Center, a project of the Secretary of State, Washington.
Industry Expertise (9)
Public Relations and Communications
Information Technology and Services
Social Media
Direct Marketing
Advertising/Marketing
Non-Profit/Charitable
Business Services
Events Services
Fund-Raising
Areas of Expertise (5)
Email Marketing
Social Media Marketing
Event Marketing
Marketing Strategy
Relationship Marketing
Accomplishments (2)
Recipient – South Sound Business Examiner's "40 under Forty" (professional)
In 2008, Dana was selected as one of South Sound Business Examiner's "40 under Forty", which recognizes outstanding South Sound business and community leaders under the age of 40. Each class of 40 Under Forty represents the diversity and excellence of the South Sound and includes those who have made great accomplishments and significant contributions to their businesses, industries and communities.
Regional Development Director – Constant Contact (professional)
Constant Contact helps small businesses, associations, and nonprofits connect with their customers, clients, and members. Launched in 1998, Constant Contact champions the needs of small organizations and provides them with an easy and affordable way to build successful, lasting customer relationships. Today, more than 500,000 customers from all types of small businesses and organizations use Constant Contact for Email Marketing, Event Marketing, Online Surveys, and Social Media Marketing.
Education (1)
Central Washington University: Bachelor of Arts, Speech Communication 1993
Links (2)
Event Appearances (13)
The Power of Email Marketing
Marketing Puget Sound Event Series Tacoma, Washington
2012-04-26
The Power of Email Marketing
Kittitas Chamber of Commerce Speaker Series Ellensburg, Washington
2012-04-24
Supercharging Your Facebook Marketing
Chemeketa Center for Business & Industry Speaker Series Salem, Oregon
2012-04-18
KEYNOTE SPEECH
Get Down To Business 2012 Speaker Series Portland, Oregon
2012-05-24
Learn the New Way to Do Business!
Small Business Tour 2012 Bellevue, Washington
2012-04-12
Social Media Marketing Made Simple
Northwest Women's Show Seattle, Washington
2012-03-03
The Power of Email Marketing: Leveraging Social Media
Constant Contact Speaker Series Seattle, Washington
2012-03-22
The Power of Email Marketing
Constant Contact Speaker Series Bellingham, Washington
2012-05-02
KEYNOTE SPEECH
Dive & Travel Expo 2012 Tacoma, Washington
2012-04-21
Leveraging Social Media
Constant Contact Speaker Series Bellingham, Washington
2012-05-02
The Power of Email Marketing
Small Business Week Speaker Series Olympia, Washington
2012-05-16
KEYNOTE SPEECH
Get Down To Business 2012 Speaker Series Seattle, Washington
2012-05-22
Grow Your Business with Email & Social Media Marketing
Engagement Marketing: Grow Your Business with Email & Social Media Marketing Grants Pass & Josephine County Chamber of Commerce
2013-04-25
Sample Talks (5)
Social Media Marketing Made Simple
Dana Pethia will present some of the strategies and best practices to get the most out of your social media activities, such as: • Time management • How to grow your social networks • Dealing with positive & negative feedback • Using Email Marketing and Social Media Marketing together • An introduction to the Constant Contact, “Social Campaigns” product!
Supercharge your Facebook Marketing
Most businesses already see the value in connecting with their current and potential customers via social media. But the challenge is figuring out what you actually need to do with social media in order to drive real results for your business or organization. This seminar is the “what, why, and how” of social campaigns: how to drive repeat business and amplify word of mouth by engaging your happy customers, stay top of mind to make it easy for them to share your message, and measure results.
Email Marketing: Simple Strategies for Success
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships for businesses & non-profits. Learn how to master the basics of professional email communications with this comprehensive look at best practices and winning strategies for finding and keeping permission-based subscribers, increasing deliverability and open rates, writing good subject lines and content, getting readers to take action, and becoming a trusted sender.
Simple Strategies for Successful Event Marketing
Events are an integral part of how you market your small business or organization. From sales meetings to fundraisers and online training seminars, events help you attract new customers and members. Events deepen existing relationships with customers and members, generating more revenue and long-term participation. In this seminar you’ll learn how online event marketing tools offer everything you need to set up online registration and promote your events easily, affordably and professionally.
Grow Your Business with Email & Social Media Marketing
Learn how to make email marketing work for you! This powerful online tool pairs with your social presence to launch you into a whole new realm when it comes to engagement with your existing customers and your next best customer! You will discover how email marketing works; and obtain useful email marketing tips. Email marketing is about getting your message heard in a world of increasing email communications! Discover the nuts and bolts including email marketing strategy and techniques, & built-
Style
Availability
- Keynote
- Moderator
- Panelist
- Workshop Leader
- Host/MC
- Corporate Training
Social